The Business Model Canvas & MVP Sizing

1. The Business Model Canvas (BMC)

A strategic management template used to quickly sketch and map key business areas (partners, activities, value propositions, customer relationships, resources, channels, cost structures, and revenue streams).

2. MVP & Unit Economics

• Minimum Viable Product (MVP): Building the simplest functional prototype to gather feedback from early users.
• Unit Economics: Proving that the revenue generated from a single transaction exceeds its marginal cost.