Research Designs

1. Exploratory Research Design

Conducted to explore a topic when the problem is not clearly defined. Uses secondary data, qualitative interviews, or pilot studies to gather insights.

2. Descriptive Research Design

Designed to describe market characteristics, demographics, or consumer behaviors (e.g., surveys and observations).

3. Causal Research Design

Conducted to identify cause-and-effect relationships (e.g., experiments and controlled tests).